DIPLOMA IN MARKETING

SCHOOL OF BUSINESS & FINANCE

About The Programme

The AMC Diploma in Marketing provides students with sound theoretical knowledge of marketing to enable them to progress their career prospects in sales and marketing. This programme also develops students with skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

Academic Linkage

This programme has earned provincial accreditation from MQA (Malaysia Qualifying Agency) and endorsed by MOE (Ministry of Education of Malaysia). Upon completion of this 2 ½ year programme, students will be in a position to either go into job market or pursue a higher qualifications leading to bachelor and master degree in marketing related fields locally or internationally.

Career Opportunities

A wide choice of industries is in need of sales and marketing personnel such a trading, distribution, services, education institution and manufacturing. Major careers in marketing include:

  • Market Research Analyst
  • Customer Service Executive
  • Public Relation Executive
  • Advertising and Promotion Executive
  • Branding Executive
  • Product Counsellor
Subject List

Semester 1 (16 Weeks)
Malaysian Studies
Principles of Marketing
Microeconomic
Statistics
English for Business Communication

Semester 2 (16 Weeks)
Fundamentals of Accounting
Interpersonal Communication Skills
New Product Development and Branding
Macroeconomics
Principles of Business Management
Business Mathematic
Principles of Management

Semester 3 (7 Weeks)
Consumer Behaviour
Computer Application
Study of Morals and Ethics

Semester 4 (16 Weeks)
Sales Management
Public Relations
Customer Service
Introduction to International Business
Commercial Law
Entrepreneurships

Semester 5 (16 Weeks)
Public Speaking
Channel Marketing
Community Services
Advertising
Integrated Marketing Communication
International Marketing
Business Communication

Semester 6 (7 Weeks)
Marketing Plan
Business Marketing
Service Marketing

Semester 7 (16 Weeks)
Industrial Attachment

Entry Requirements

Pass in SPM with 3 credits or Equivalents



DIPLOMA IN MARKETING
Course Information
  • Course Id:FA4880, N/342/4/0131
  • Intake:January/April/June/August
  • Credit Hours:90
  • Duration:2.5 years
  • Contact Person:088-235218

Related Courses -