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Tactical Selling

Tactical Selling

Tactical Selling combines the basic selling process with neuroscience techniques based in part on the concept of Neuro-selling by Patrick Renvoise and Christopher Morin to equip participants for a more impactful sales presentation. Tactical Selling combines the basic selling process with neuroscience techniques based in part on the concept of Neuro-selling by Patrick Renvoise and Christopher Morin to equip participants for a more impactful sales presentation.

COURSE CONTENT

The Sales Person
• Leading participants to assess themselves as a    Sales PersonThe Customers Brain
• The stimuli that speak to the BrainThe Selling Process
• Diagnosing the Customer’s Pain
• Differentiation Your Product/Service Claims
• Demonstrate the Gain• Deliver to the Customer’s BrainSales Close
• Helping customers make a commitment• Examine the ‘buy’ signals

WHO SHOULD ATTEND
This “Basic” Sales Training program will appeal to new sales/marketing personnel, and those who are involved in the advertisement, creative and promotions work.

METHODOLOGY
• The program is conducted as a ‘workshop’ with   participants exchanging views, experiences and   presenting their feedbacks within the context of their own company’s product/services
• Exercises to develop skills

DURATION
• One Day (8.30am to 4.30 pm) with 2 coffee breaks and a lunch break
• Certificate of Attendance for those attending