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To Think Like An Apple

To Think Like An Apple

“To Think Like An Apple” Objective
• To understand the concept of “Simplicity” from Apple perceptive
• To align the company key management to think and act according to this Apple philosophy

Program Description
Participants are encouraged to read the “Insanely Simple” by Ken Segall.

The concept presented at the workshop are derived from several books and will be supported by Steve Job’s quote, interview and video, to fully understand his mindset and how Apple works. List of books are stated below.

At the end of the workshop, participants will be able to identify an area of their work where “complexity” is living happily, and how to “simplify” matter, suggesting the next course of action, risk and people involved in order to correct it.

Date & Time
30 April 2017, 6.30pm-10.30pm