Bachelor of

Business Administration (BBA)

Bachelor of Business Administration (BBA) is designed to provide students with the knowledge, skills and competencies required to excel as managers and executives in the challenging world of business administration and management.

Learning Objectives
  • Enhance practical knowledge and associated critical thinking skills.
  • Provide a strong platform in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics and business strategy.
  • Provide the opportunity to pursue interesting specialisations in areas of choice i.e. Marketing & E-Commerce, Accounting & Finance and Business Information Systems.
  • Graduates will acquire the latest knowledge in business analysis, entrepreneurial/small business management, international business management, business information system and marketing.
Core Subjects
  • Principles of Management
  • Business Mathematics
  • Office Application Software
  • Introduction to Financial Accounting
  • Principles of Marketing
  • Business Statistics
  • Microeconomics
  • Introduction to Finance
  • Human Resources Management
  • Macroeconomics
  • Organisational Behaviour
  • Operations Management
  • Business Law
  • Management Information System
  • International Business
  • Business Research Method
  • Strategic Management
Entry Requirements

A candidate may be admitted into the Degree programme through:

(a) Regular Entry
This applies to candidates who possess the following:
• Approved/accredited Diploma by Malaysian Qualifications Agency; OR
• A minimum of two (2) principles in STPM or its equivalent qualification; OR
• Matriculation/Foundation Programme with at least CGPA 2.00; OR
• SPM or equivalent with 3 years working experience in the related field; OR
• Other equivalent qualifications recognised by the AeU Senate.

(b) Open Entry
This applies to candidates who are:
• At least 21 years old on 1st January of the year of application; AND
• Possess a minimum of PMR/SRP/LCE or its equivalent; AND
• Possess relevant working experience; OR
• Other equivalent qualifications recognised by the AeU Senate.


4 years and 4 months


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