The Fundamentals of Digital Marketing by Google

The process of using digital media and developing a customised marketing strategy with the goal of promoting products and services and establishing brand awareness among the target audience is referred to as digital marketing. E-mail marketing, affiliate marketing, paid social media platforms, and other channels are explored by digital marketers.

It has become critical to master the fundamentals of digital marketing in order to maximise its potential. Having a fundamental level of knowledge of Digital Marketing is critical whether you are a sole proprietor or a restaurant owner, a freelancer, or the leader of a large organisation. This will aid the learner in their study of advanced Digital Marketing tools and techniques. Furthermore, if they understand the fundamentals, they will be able to manage and implement a Digital Marketing strategy in your business with ease.