Bachelor in
Digital Marketing (Honours)
The Bachelor in Digital Marketing programme focuses on strategies for online branding, social media, and content creation. Students learn to analyze market data, optimize digital campaigns, and leverage emerging technologies. The curriculum combines theory with practical experience through projects and internships, preparing graduates for dynamic roles in digital marketing and advertising.
Academic Linkage
Upon completion of this 3 years programme, students will be in a position to either go into the job market or pursue a higher qualification leading to a Master’s Degree level in digital marketing or digital marketing related fields locally or internationally.
N/0415/6/0050 | MQA/PA 17513
Core Area of Studies
- Principle of Marketing
- Fundamentals of Digital Marketing
- New Product Development and Branding
- Marketing Management
- Internet and Digital Technologies on Marketing Practices and Strategies
- Service Marketing
- Sale Management
- Integrated Marketing Communication
- Social Media and Mobile Marketing
- Marketing Channel
- Search Engine Marketing
- Marketing Research Method
- Database Management in Digital Marketing
- Cyber Security
- Strategic Digital Marketing
- Project Paper and Seminar
Intakes
January, June & September
Entry Requirements
- A pass in STPM with a minimum grade C (CGPA 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level; OR
- A pass in STAM with a minimum grade of Jayyid (good), and a pass in Mathematics and English at SPM level; OR
- Foundation / Matriculation with at least CGPA of 2.00; OR
- A Diploma (Level 4, MQF) or Advance Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
- A DKM/DLKM/DVM in related field; OR
- Any other equivalent qualifications
- A score of MUET Band 3 / CEFR Low B1 (International Student)
Duration
3 years
Academic Calendar
Click here to view the academic calendar
Brochure
Click here to view and download the programme brochure
Enquire Now
Click here
Programme Overview
The Bachelor in Accounting programme provides comprehensive knowledge and training in financial reporting, auditing, taxation, and management accounting. Students learn to analyze and interpret financial data, ensuring compliance with regulations. The curriculum includes practical experience and prepares graduates for exams and careers in accounting, finance, and business management.
Core Area of Studies
- Financial Accounting and Reporting
- Accounting Information System
- Management Accounting 1
- Taxation 1
- Analytics for Accounting
- Audit and Assurance Services
- Integrated Case Study
Intakes
January, June & September
Duration
4 years
Entry Requirements
- A pass in STPM with a minimum grade C+ (CGPA 2.33) in any 2 subjects and a credit in Mathematics at SPM level or
- A pass in STAM with minimum grade of Jayyid (good) and a credit in Mathematics at SPM level or
- A pass in Foundation / Matriculation with at least CGPA of 2.50 and a credit in Mathematics at SPM level or
- A Diploma (Level 4, MQF) or Advance Diploma (Level 5, MQF) with at least CGPA of 2.50 in Accounting of related field or
- A DKM/DLKM/DVM in Accounting related field with a minimum CGPA of 2.50
- A score of MUET Band 3 / CEFR High B1
- Any other equivalent qualifications
Academic Calendar
Share This Post!
← Bachelor Programmes