Bachelor in Digital Marketing (Honours) - AMC University College

Bachelor in
Digital Marketing (Honours)

The Bachelor in Digital Marketing programme focuses on strategies for online branding, social media, and content creation. Students learn to analyze market data, optimize digital campaigns, and leverage emerging technologies. The curriculum combines theory with practical experience through projects and internships, preparing graduates for dynamic roles in digital marketing and advertising.

Copy of myMK Academic Poster Cover 2023 (2)

Academic Linkage

Upon completion of this 3 years programme, students will be in a position to either go into the job market or pursue a higher qualification leading to a Master’s Degree level in digital marketing or digital marketing related fields locally or internationally.

N/0415/6/0050 | MQA/PA 17513

Core Area of Studies

Principle of Marketing
Fundamentals of Digital Marketing
New Product Development and Branding
Marketing Management
Internet and Digital Technologies on Marketing Practices and Strategies
Service Marketing
Sale Management
Integrated Marketing Communication
Social Media and Mobile Marketing
Marketing Channel
Search Engine Marketing
Marketing Research Method
Database Management in Digital Marketing
Cyber Security
Strategic Digital Marketing
Project Paper and Seminar

Intakes

January, June & September

Entry Requirements

A pass in STPM with a minimum grade C (CGPA 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level; OR
A pass in STAM with a minimum grade of Jayyid (good), and a pass in Mathematics and English at SPM level; OR
Foundation / Matriculation with at least CGPA of 2.00; OR
A Diploma (Level 4, MQF) or Advance Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
A DKM/DLKM/DVM in related field; OR
Any other equivalent qualifications
A score of MUET Band 3 / CEFR Low B1 (International Student)