Communication & Presentation Skills
Business English at Workplace
Effective Report & Proposal Writing for Business
Overview
The ability to communicate your ideas to potential clients or top management is highly dependent on your ability to deliver your proposal utilising excellent writing abilities. It is necessary to write in a clear, succinct, complete, and correct manner. It must deliver your message in a clear and understandable manner. The course will assist you in identifying the types of writings that fall into this category, as well as the methodologies and persuasive approaches required to produce a well-written business document.
Course Content
1) WHAT IS A REPORT?
• How are routine and non-routine reports different?
• What are the types of non-routine reports?
• The Structure and Organising of a Report
2) WHAT IS A PROPOSAL?
• How is a proposal different from a report?
• What are the purposes of proposals?
• What does a proposal look like?
3) ELEMENTS OF BASIC REPORT WRITING
• Introduction of the report
• What is in the report?
• The purpose of the report
• Who are the target audience?
• Sample reports.
• Good and Bad reports
• Customizing a template
4) ELEMENTS OF BASIC PROPOSAL WRITING
• Introduction of the proposal
• What is in the proposal?
• The purpose of the proposal
• Who are the target audience?
• Sample proposal
• Good and Bad reports
• Good and Bad proposal
Duration
1 day
Effective Email & Letter Writing for Business
Effective Oral Presentation for Online Audience
Writing Effective English for Digital Marketing
Overview
Writing Effective English for Digital Marketing is aimed at developing an awareness of language use and the relevant practical skills necessary in digital marketing. There is particular emphasis on the appropriate vocabulary and writing skills needed to be engaging, efficient and effective when targeting online audiences.
Participants will learn the fundamental principles of writing and cover topics that help to better understand how best to promote products and services through various digital media. This course provides the trainee with practical guidance on writing for social media, blogging, email, and websites. Trainees will have the chance to perform individual writing practice as well as collaborative writing exercises. Learning is further enhanced through group activities, feedback, and discussions.
Course Content
• Writing Rules
– Understanding proper grammar and usage
– Using correct and appropriate vocabulary
– Avoiding clichés
– Identifying some common mistakes marketers make
• Writing for Digital Marketing Platforms
– Identifying the various writing styles for digital marketing
– Understanding market trends
– Identifying your target audience
– Knowing the ideal length for blog posts, Facebook posts and other marketing content
• Writing for Social Media
– Writing social media with humour, strong voice and tight writing
– The effective use of hashtags
– Writing Facebook posts
– Writing for WhatsApp
• Writing for Other Online Marketing Channels
– Writing a great headline
– Writing for email marketing
– Writing better blog posts
– Writing a landing page
Duration
1 day
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