• Produce original research that contributes new knowledge to the discipline.
• Develop advanced research design and methodological expertise.
• Strengthen critical thinking, analytical reasoning, and academic writing skills.
• Encourage publication in peer-reviewed journals and scholarly platforms.
• Foster intellectual independence and ethical research practice.
• Prepare graduates for careers in academia, research institutions, and high-level consultancy.

Research Methodology:

• Overview of Research Process/ Type of Research/Research Philosophy
• Identifiying Gap/Issue/Problem (Problem statement) and Research Topic
• Introduction to IBM SPSS, Mendeley and Atlas.ti
• Introduction, Research Objectives, Research Questions, Scope, Significant of Study
• Literature Review, Discussion on variables, Research Framework and Hypothesis development
• Research Design, Methodology, Sampling & Population size, Data collection procedure, Data analysis procedure
• Data analysis and Finding. Qualitative data analysis and qualitative data analysis
• Dicussion and conclusion, limitations, recommendations for future research

Thesis:

• Introduction
• Problem Statements
• Research Question and Research Objectives
• Literature Review
• Methodology
• Field Work
• Presenting Research Findings
• Presenting Research Report

• Mode of Learning: Research – Full Time
• Mode of Delivery: Open & Distance Learning (ODL)

3 years

• A Master’s Degree in Business [Level 7, Malaysian Qualifications Framework (MQF) or in a related field as accepted by the Higher Education Provider (HEP) Senate; OR
• A Master’s Degree (Level 7, MQF) in non-related fields as accepted by the HEP Senate, subject to having relevant working experience and rigorous internal assessment; OR
• A Master’s Degree (Level 7, MQF) in non-related fields as accepted by the HEP Senate and without relevant working experience, subject to passing prerequisite courses; OR
• Other qualifications equivalent to a Master’s Degree recognised by the Malaysian Government; OR
• Candidates who have excellent Bachelor’s Degree (Level 6, MQF) graduates for direct admission to Doctoral Degree by Research (Level 8, MQF) programme with the following conditions:
  • Candidates have first class Bachelor’s Degree or equivalent qualification; OR
  • Candidates have obtained Cumulative Grade Point Average (CGPA) of at least 3.67 or equivalent from either an academic or Technical and Vocational Education and Training (TVET) programme; AND
• Evaluated through rigorous internal assessment by AMC University College; AND
• Approved by the AMC University College Senate and accepted as a candidate for the Doctoral Degree (Level 8, MQF) programme. Students must demonstrate appropriate progress during the candidature period, AND
• A proposal of about 500 words in English must be submitted together with all the relevant documents required for admission to the University on the registration day.

English Requirements

International Student:

International students are required to achieve a minimum score of 6.0 in International English Language Testing System (IELTS) OR/Malaysian University English Test (MUET) with Band 4 OR its equivalent to Common European Framework of Reference for Languages (CEFR) (Mid B2).

Local Students:

i. Credit in Sijil Pelajaran Malaysia (SPM) English; OR

ii. Pass an internal oral examination, with a minimum grade of C.