KKCCCI executive secretary Tan Kar seng (centre) with representatives from AMC College.

KOTA KINABALU: Kota Kinabalu Chinese Chamber of Commerce and Industry (KKCCCI) president Datuk Michael Lui and AMC College founder Dr Lawrence Chu have achieved a new milestone following the signing of a memorandum to establish a smart partnership.

The college has recently announced its Datuk Chu Kok Keng scholarship worth RM500,000 for children of KKCCCI members. The scholarship is open to Sijil Pelajaran Malaysia (SPM) and Sijil Tinggi Persekolahan Malaysia (STPM ) school leavers who pursue their studies at AMC College for August and September 2021 intakes, including to enrol in the Ba (Hons) Accounting and Finance and Ba (Hons) Business and Management degree programmes offered in collaboration with Leeds Beckett University, United Kingdom.

Other programmes include Foundation in Arts, Certificate in Business, Certificate in Information Technology, Diploma in Accounting, Diploma in Business Administration, Diploma in Digital Marketing, Diploma in Hotel Management and Diploma in Information Technology (Networking).

Lui said KKCCCI members could obtain more information on the scholarship or to download the application form from its website at www.kkccci. com. Members are urged to submit their application forms via email to secretariat@kkccci. com before August 16 for inspection before it would be handed over to AMC College for final assessment.

Lui said KKCCCI and AMC College have partnered up to provide education and training for the local business community, such as the governmentfunded information and communications technology (ICT) and English courses to equip business owners with the technical skills and knowledge to embrace the Fourth Industrial Revolution (IR 4.0) and to cope with the impact of Covid-19 on education at the global scale.

He said the chamber for the past few years have been actively arranging for members to join the governmentsponsored courses at the college.

Though AMC College, he said more than 1,000 members, their children and employees would benefit from the free shortterm training courses, such as in information technology and languages.

In addition, members also stand a chance to obtain special rebates for approved courses from HRD Corp, as well as discounts on certain courses at AMC College.

Furthermore, KKCCCI members are able to hand pick AMC College graduates to intern at their companies, or even employ them as full-time workers.

Apart from the mutual benefits both parties could gain from training and internship programmes, Lui said KKCCCI and AMC College also planned to expand the scope of their collaboration to strategic partnership in business and trade.

Members are also eligible for discounts at Ming Kiang and Eaton’s bookstores, Grandis Hotel, Dunco Sdn Bhd and Borneo Chiropractic Centre.

AMC College also expressed gratitude to KKCCCI for signing the memorandum to establish the smart partnership.

Both parties believe that the collaboration will yield fruitful results and further enhance the strategic cooperation.

For more information, call KKCCCI at 088252312/255470, secretariat@ kkccci.com or AMC College at 088-235218 or enquiry@amc. edu.my.

Lui said businesses must change in order to survive the Covid-19 pandemic, including embracing the rapidly growing e-commerce trend and stay-athome economy.

He said the new economy, characterized by the significant growth in online shopping, virtual meetings and work from home, showed that there was no stopping digital transformation and artificial intelligence (AI).

He said e-commerce could make up for sales that could not be done via the traditional approach during pandemic times.

Hence, Lui advised people and businesses to utilize government aids in digitally transforming their businesses to enhance their competitiveness and sustainability.

“In every crisis there is opportunity. The Covid-19 crisis forces businesses to transform and embrace new developments.

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